The Fruit Logistica trade show is one where importers, exporters, and people from small businesses to large enterprises around the world come together to showcase their services to the entire supply chain of the fruits and vegetable trade sector.
It is an annual international trade fair for the global fruit import and export industry and it takes place in Berlin, Germany every year. It’s the largest event of its kind and has exhibitors and attendees from all around the world. The trade fair puts on display a variety of products and services that are new and trusted in the perishables trading business.
The event is an amazing opportunity for people including growers, suppliers, distributors, retailers, importers, exporters, and service providers to come together, showcase their offerings, and find the right business partners for taking their businesses a notch higher.
This year, from 8th-10th February, it was a privilege for us to be in attendance at the Berlin Fruit Logistica. Our team represented Ninja Global with a dedicated space for our booth where we could foster relationships with different businesses and traders and discuss our nuanced tech-driven initiatives taking the global trading industry forward.
The Berlin Fruit Logistica 2023 was a Roaring Success
This year, 63,470 trade visitors and keen buyers from over 140 countries as well as 2,610 enthusiastic exhibitors from 92 countries were in attendance at the event. The attendees were later surveyed and it was found that over 40% of exhibitors had closed a considerable number of business deals through the event. The attendees of the event were extremely happy with the traction that they received and the business deals they were able to close this year at the event. The attendees reported being “sa
More than 80% were able to secure strong business leads and one out of three were even able to conclude some deals during the fair.
All in all, the event presented innumerable opportunities for people to come together and meet potential customers and clients for growing their businesses.
Ninja Global at the Berlin Fruit Logistica – Key Learnings
The Fruit Logistica event is a great place to catch up with business contacts and reinvigorate relationships with traders in the industry from around the globe. From our team, Komal Babbar, Gautham P R, and Junaid Ahmed joined forces to represent Ninja Global at the international event with a booth that helped showcase our services and offerings to the global trade market.
With this event, we were able to tap onto audiences from countries such as Chile, Brazil, Turkey, Egypt, South Africa, Australia, New Zealand, Greece, Poland, Serbia, Italy, and the USA. We came in contact with numerous fruit exporters in the trading and production industries. It was a fun and insightful experience interacting with people from different walks of life and addressing their pain points about global trading.
We managed to have meaningful conversations with 80+ fruit exporters from 12+ countries. Successfully, we also onboarded more than 25 exporters through the event and are aiding them to start trading with Indian importers through Ninja Global. The kind of momentum and footfall we gained at the event has motivated us to attend more such trade shows and events every year.